![]() Their new Progressive Web App (PWA) is available in 62 languages and 178 countries. The Weather Channel can now present information to more consumers than before. Users are reminded of the app on their home screens and this increased brand awareness means that users are likely to use the service more often. They can get users back onto their platform and interacting with their content at the click of a button. Push notifications mean that The Weather Channel can notify users immediately when interesting or important events take place. 52% of those users came from mobile devices. Within three months of developing their new PWA, The Weather Channel had almost 1 million opt-ins for push notifications. And because the experience is so streamlined, people want to use it. People can use the app in areas where connection is low or expensive. It works when the browser is not running. Less storage space, less connection, and less commitment. ![]() The PWA looks and feels like a native app, but it requires less than a typical app. Switching to a PWA meant that The Weather Channel could use push notifications to quickly notify their users of important weather events. Weather changes rapidly, so Weather Channel users need accurate and timely information. The Weather Channel has opted for a Progressive Web App (PWA) to get information to their users quickly. Technology is changing, and their methods must too. The Weather Channel has been reporting weather information since the 1980s.
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